[VIRTUAL] User Analytics: How to Understand your Users Through Data
It's easy to get caught in the trap of just collecting data & analyzing data. However, how do you know if you have the right metrics to understand your users and what is important to them as it relates to your business. Sometime it isn't just about the number of users, their engagement time, or even their purchases. In this talk you'll learn why, and how to create user driven metrics that every successful company needs to understand.
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Wednesday January 13, 2021
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6:00 PM - 7:00 PM (Central Standard Time)
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Virtual
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Events
This event has ended.
About the Event
You probably think that your metrics are fine. You collect data, have users on your platform, and it looks like they are engaged. Things are going well. Until they aren't. You start seeing customer churn and you don't know why. ALL OF YOUR METRICS LOOK GOOD.
It's easy to get caught in the trap of just collecting data & analyzing data. However, how do you know if you have the right metrics to understand your users and what is important to them as it relates to your business.
Sometime it isn't just about the number of users, their engagement time, or even their purchases. In this talk you'll learn why, and how to create user driven metrics that every successful company needs to understand.
Key takeaways:
How do you develop metrics about your users
How do you know when you've picked the wrong metrics
What user metrics are most important
What should we want to learn about users?
How do we get started?
Agenda:
5:30: Pre-event networking
6:00 pm: Presentation
6:20 pm: Interview with Moderator + Q&A
7:00 pm: Post Event Networking & speaker 1:1 questions
About the Speakers:
Claudia Natasia is the Director of Research & Analytics at Fivestars. She previously published on article on this topic at the UX Collective.
