PRDecoded will provide a master class on the best tools, tactics, and guidelines to ensure communicators thrive in an ever-evolving digital world.
Thursday, October 18, 2018
7:45 AM - 6:30 PM (Central Standard Time)
1871 Auditorium, 2.03 Classroom, South Classroom, & Cushman & Wakefield Classroom
PR pros must master the latest platforms and strategies to bolster the brands they represent. Traditional approaches have given way to tactics that facilitate direct conversations with key stakeholders. From AI to VR, from analytics to workplace considerations, communicators have myriad tools at their disposal. The challenge: learning how to use them to their full effect, while securing the trust, credibility, ROI, and brand equity essential to any PR activity. The solution: PRDecoded, which will provide a master class on the best tools, tactics, and guidelines to ensure communicators thrive in an ever-evolving digital world.
Matt Maloney, founder and CEO, GrubHub
Jacqueline Parkes, CMO and EVP, digital studios, MTV, VH1 and Logo
Josh Earnest, SVP and CCO, United Airlines
Robert Gibbs, CCO and EVP of corporate relations, McDonald's
Janice Kapner, EVP, comms and community engagement, T-Mobile