Web Analytics Wednesday
Web Analytics Wednesday is a community and series of events with the goal of bringing analytics professionals together to network and share challenges and solutions within the digital analytics industry. Our hope is that we create awareness of strategies, trends and tools in analytics as well as bringing the analytics community together for discussion.
Wednesday, September 5, 2018
6:00 PM - 7:00 PM (Central Standard Time)
1871 Get Directions
A few years ago, marketing professionals were saying that “Data is the new oil." Measurement is not only the new buzzword, it’s the new necessity in any digital profession or initiative. With the heavy emphasis on measurement and accountability around digital, where is the industry heading? InfoTrust and 1871 are hosting this session with a panel of experts to discuss the future of analytics based on trends seen so far in 2018.
About Web Analytics Wednesday (WAW):
Web Analytics Wednesday is a community and series of events with the goal of bringing analytics professionals together to network and share challenges and solutions within the digital analytics industry. Our hope is that we create awareness of strategies, trends and tools in analytics as well as bringing the analytics community together for discussion. WAW is a networking and knowledge sharing event, not intended for sales pitches or solicitation. WAW has successfully taken place in InfoTrust’s Cincinnati and Dubai offices for years now, and we are very excited to bring the event to Chicago!
About the Panelists:
Kim Brown: Kim Brown is a digital and growth executive, nationally-renowned speaker, author and consultant, and founder of Centrally Human and Chicago Women in Big Data. She has a background with companies such as GE, Acxiom, Hyatt and American Family Insurance and has her bachelor’s and master’s degrees from Northwestern University. With experience across multiple industries, Kim has managed more than $1 billion in digital assets and has lead international digital teams to high levels of success. She has a range of digital experience including building some of the first digital marketing campaigns with Google and Microsoft; one of the first to tap the Twitter firehose for social listening; evangelizing and teaching companies about 1st and 3rd party data privacy, storage and usage; leveraging Apache open source to generate business solutions. Regardless of the industry or business challenge, she has a proven and prominent track record of driving strategy and outcomes businesses need to succeed. Her upcoming book is titled “Centrally Human: Harness the Soul of Your Brand for the Future of Your Company”.
Syed Alam: Syed Alam is Founder & CEO of accentedge, a leading digital transformation company headquartered in Chicago. He brings over 30 years of proven leadership in the fields of information technology, cloud computing, analytics and content protection.
Karrie Sullivan: After more than 20 years of building databases and driving revenue growth in Marketing/Sales, Strategy, IT, and Operations roles Karrie Sullivan excels at designing roadmaps to profitable change.
Pete Lee: Pete Lee is current VP of Regional Sales at LiveTiles with responsibility to driving new markets in the Central Time zone. In the recent transition to VP of Regional Sales at LiveTiles, Pete’s focus is on making the adoption of Artificial Intelligence ChatBots easy for all businesses across any industry.
Alex Castrounis: Alex Castrounis founded InnoArchiTech, a company that provides advanced analytics consulting, education, writing, and speaking services. His expertise is in transforming data into value in order to achieve business and customer goals using AI, machine learning, and data science.
InfoTrust is a digital analytics consulting and technology company that closely partners with Google as Google Analytics Certified Partners, Google Analytics 360 Authorized Resellers, Google Tag Manager Certified Partners, Google Optimize Certified Partners and Google Data Studio Certified Partners. This combination of certifications and deep experience in digital analytics - from strategy and implementation to validation and optimization - positions InfoTrust as a trusted global educator of digital analytics. InfoTrust primarily serves the eCommerce, News and Media and CPG industries, with offices located in Cincinnati, Chicago, Barcelona, Spain and Dubai, United Arab Emirates.