A city’s brand is more than a tagline; it should reflect the people and experiences it represents.In the final Downtown Futures Series of 2017, Simon Quin, Director of the Institute of Place Management, will dive into the complexities of building an authentic city brand. From brand generation to global execution, attendees will learn their crucial role in delivering on a city’s brand promise and how they can use these branding principles to market their own business.
This event has ended.
KEYNOTE:
Simon W. Quin, Director and Visiting Professor, Institute of Place Management, Manchester Metropolitan University, England
PANELISTS:
Rita Chen, Director of Marketing, Choose Chicago
Kevin Hung, Global Partnerships + Futures Director, OMD Worldwide
MODERATOR:
David Broz, Principal, Gensler
