Participants will learn how to define a clear brand strategy and how it affects all aspects of their business.
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Overview: Participants will learn how to define a clear brand strategy and how it affects all aspects of their business. Brand is connected to client needs, emotions and competitive environments. Participants will focus time on developing their brand beyond the visual elements of a logo, identity, e.g. brand strategy, unique selling proposition/differentiation, brand persona, message strategy, target client, business goals.
Benefits of Attending:
Take your brand to the next level by clearly articulating a brand strategy
Take the steps to clearly define your brand
Aligning your brand and business objectives
Essential steps to branding: brand persona, target clients, differentiator
Bio:
Laritza Lopez is the founder and President of Purple Group, an award winning, full-service strategic marketing communications and advertising firm specializing in harnessing insights in order to develop powerful messages that connect, engage and maximize impact.
Laritza’s 25 years of experience are rooted in Fortune 500 firms. She has an extensive general management and marketing background, both domestically and internationally with an excellent track record of building brands. Laritza has established and managed successful businesses in Canada, Europe, Latin America, and the United States.
Laritza received a Bachelor’s of Business Administration with a concentration in Marketing and Management and a minor in communications from Loyola University of Chicago. Additionally, she completed the Harvard School of Business, Summer Venture in Management Program, and continues to develop her expertise by participating in industry groups and conferences. Laritza’ work at Purple Group has resulted in industry recognition from the Chicago Publicity Club, Trumpet Awards and the International Association of Business Communicators, Gold Quill Awards.
