Systematic Measurement: Why We Consistently Measure the Wrong Thing
To celebrate 15 years of building a global community of professionals who are passionate about the innovative use of data, the DAA Chicago Chapter is hosting a talk on system measurement.
Tuesday, June 4, 2019
4:30 PM - 6:30 PM (Central Standard Time)
Cushman & Wakefield Classroom
The Digital Analytics Association is turning 15 on June 4. To celebrate 15 years of building a global community of professionals who are passionate about the innovative use of data, the DAA Chicago Chapter is hosting a talk on system measurement.
Regardless of your position in your company, have you ever asked yourself any of these questions:
Why don't we ever have enough or the right data to tell us what we want to know?
Why do we have so much data that we don't know what it is trying to say to us?
Why don't we know how to use the information that we have to answer the questions that we're asking?
Well, you are not alone. We have all faced this challenge or are currently meeting this challenge because data is inherently stupid unless you know how to approach it. We have all struggled with how to evaluate and measure the right thing in our business, especially the kind of thing that seems not measurable.
So come on by to explore system measurement with Eugene Catrambone and understand why we consistently measure the wrong things. You will learn:
How to measure "things" that seem immeasurable?
How to measure the intangibles?
How to understand the value of the information that is given to you?
Eugene Catrambone, Director of Data Science, Bounteous
Eugene is a seasoned management consultant with twenty-years’ experience using quantitative methods to solve difficult business problems. His success is driven by a combination of interpersonal, technical, and problem-solving skills.