Past Event


The Business Value of Design

McKinsey & Company invites you to learn about McKinsey Design’s first-ever study on The Business Value of Design.

date
Thursday, June 13, 2019
time
5:30 PM - 7:30 PM (Central Standard Time)
venue
1871 Auditorium
tags
Public

This event has ended.


McKinsey & Company invites you to learn about McKinsey Design’s first-ever study on The Business Value of Design.

The report, which looks at how design can be an accelerator for business, includes analysis of five years of research and interviews with over 300 global companies. The results of the survey and underlying framework suggest that design is far more powerful than just eye candy on physical and digital products. With over 30,000 design data points and over 3 million financial performance metrics, McKinsey believes this to be the most rigorous analysis on this topic to date, and look forward to sharing the results with you! Cocktails and light refreshments will be served.

The Business Value of Design
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