[VIRTUAL] Metrics that Matter with Marriott's Director of Data Science
In this talk you'll learn about metrics. You'll learn what companies measure? What they should be measuring, and, how to tell if a metric is important to the business. By understanding what metrics are most important to your business, you'll also understand what data you actually need, and what just takes up space.
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Wednesday January 27, 2021
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5:30 PM - 7:30 PM (Central Standard Time)
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Virtual
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Events
This event has ended.
About the Event
Companies measure everything and collect lots of data. Too often however, that doesn't lead to better decisions or results. Why is that?
In this talk you'll learn about metrics. You'll learn what companies measure? What they should be measuring, and, how to tell if a metric is important to the business. By understanding what metrics are most important to your business, you'll also understand what data you actually need, and what just takes up space.
Most importantly you'll learn to avoid "vanity metrics" that sound impressive but have little business value, create more work for your team, and prevent you from
Key takeaways:
What kinds of data do companies collect?
How you create metrics from your data?
How do you know which metrics are valuable?
What should you be asking about every metric on your dashboard?
What are "vanity metrics" and why you should avoid them?
Agenda:
5:30: Pre-event networking
6:00 pm: Presentation
6:20 pm: Interview with Moderator + Q&A
7:00 pm: Post Event Networking & speaker 1:1 questions
