Data Driven Product Personalization with Fmr Nielsen VP of Data Science
In this talk with Dave Cameron, former VP of Data Science at Nielsen and current VP of Navistone shows through examples and case studies, how companies leverage data to personalize coupons and promotions that deepen customer understanding and drive revenue.
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Wednesday October 14, 2020
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6:00 PM - 7:00 PM (Central Standard Time)
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Virtual
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Events
This event has ended.
Have you ever wondered how companies send you the perfect promo at the perfect time? Or why companies use loyalty programs like points and miles to give you free discounts and products?
In this talk with Dave Cameron, former VP of Data Science at Nielsen and current VP of Navistone shows through examples and case studies, how companies leverage data to personalize coupons and promotions that deepen customer understanding and drive revenue.
Key takeaways:
1) Learn what Personalization is and how companies use it.
2) What goes into personalizing a product? How does it work?
3) What data do you need and how do you get it?
4) What do you learn from personalization and how do you use this to drive sales
Agenda:
- 6:00 pm: Presentation
- 6:30 pm: Interview with Moderator + Q&A
About the Speakers:
David Cameron the VP of Data Science at Navistone and a member of the faculty at Lake Forrest School of Management. He previously was VP of Data Science at Nielsen.
