Over the next decade, the role of data will begin to reach levels of criticality we have yet to see. While business-critical data has long been in the background, driving business processes and efficiency, data from an increasingly connected world won't just drive business, it will become crucial to its very survival.

Data is an essential ingredient in reaching end customers with hyper-personalized products and services. Successful leaders of the future will be experts at securing sources of data that enable them to engage their customers, market with efficiency and precision, and navigate the tension between personalization and privacy.

Join us for IDC's Tech Outlook 2017 where our analysts will expose new rules for managing and thriving in a data-driven world.

When: Wednesday, September 13, 2017 :: 9:00 am to 11:15 am

Where: The Chicago Connectory :: 222 West Merchandise Mart Plaza, Suite 570, Chicago, IL 60654

This event is brought to you by IDC, the Chicago Connectory and the Connected Intelligence Foundation.

Sessions include:

• Digital Transformation and Your Path to DX Success, Shawn Fitzgerald, Research Director, Worldwide Digital Transformation Strategies
• The Global Datasphere and the Role and Impact of IoT Data, Dave Reinsel, Senior Vice President, Mobility, Security, Client Computing, Consumer, Semiconductors, Telecom, and Imaging/Printing/Document Solutions

To download a detailed agenda, please click here.

REGISTRATION RATE

Standard Rate: $70*

*Attn: IDC Clients - Please contact your IDC account executive, as you may be eligible for complimentary tickets to this event.

Who Should Attend

IDC's Tech Outlook 2017 event is attended by members of the investment community, technology professionals, consultants, and executives from ICT companies in executive management, marketing, business development, sales, product management, channels, strategy, market research, competitive intelligence, IT management, operations, and more.