In this talk, we will cover some tips and methodologies that can equip an analytics professional to better deliver timely and data driven results in uncertain and dynamic situations.
This event has ended.
COVID-19 has exposed all organizations to an unforeseen situation. This couldn't be more true for analytics professionals.
Faced with limited historical data, unknown variables and a sense of urgency to inform, educate and deliver insights/trends to their organization - Analytics team are being pressure tested.
In this talk, we will cover some tips and methodologies that can equip an analytics professional to better deliver timely and data driven results in uncertain and dynamic situations.
Takeaways:
What do you do when you don't have the data you need?
Methodologies for data driven decision making during uncertain times
What techniques are most helpful when you don't have enough information?
How to communicate with stakeholders?
What if I am not an "analytics professional" does this still help me?
Your Instructor: Jayant Rajpurohit is a Global Lead for market research and strategic analytics at Abbott Transfusion Medicine. He is responsible for informing strategy through market measurements, brand, marketing and innovation analytics. He has authored papers in the field of marketing analytics and is enjoys sharing best practices and new techniques at conferences in and outside the US.
