Critical to the success of your new ABM strategy is the right target account list, agreed upon between the key Sales and Marketing stakeholders. We will discuss best practices, considerations and help you scope your initial rollout as well as a long term plan.
This event has ended.
As we are all kicking off the new year, this is the perfect time to talk about how to identify the right mix of target accounts for 2017.
Join us at 1871 in Chicago for an ABM workshop on February 8. We’ll dive into how Sales and Marketing stakeholders across organizations can be strategic in the target account selection process.
Building the Right Target Account List
- Critical to the success of your new ABM strategy is the right target account list, agreed upon between the key Sales and Marketing stakeholders. We will discuss best practices, considerations and help you scope your initial rollout as well as a long term plan.
The presentation and discussion will be led by Matthew Miller, ABM Strategist at Demandbase.
Come thirsty and hungry, as breakfast will be served!
About the Speaker
Matthew Miller |
@MatthewMktAccount-Based Marketing Strategist
Demandbase
Matthew Miller is a career-long Business to Business marketer and Account-based Marketing thought leader. Currently, he is an Account-based Marketing Strategist at Demandbase, the leading ABM solutions provider, where he regularly engages with top-tier companies to drive adoption of ABM in digital marketing.
