Storytelling is a critical skill for entrepreneurs. Your organization’s narrative is your brand -- and that affects your ability to secure funding, customers, hires, and more. Steve Johnson of SJConnects Communication, will dissect the importance of storytelling and explain how you can use it to stand out from the competition.
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Storytelling is a critical skill for entrepreneurs. Your organization’s narrative is your brand -- and that affects your ability to secure funding, customers, hires, and more. Steve Johnson of SJConnects Communication, will dissect the importance of storytelling and explain how you can use it to stand out from the competition.
Steve Johnson is a seasoned professional with more than 20 years' experience as senior agency leader, corporate communications executive and reporter. He has worked across consumer, corporate, B2B and sports & entertainment marketing verticals running traditional media outreach, social media executions, issues and crisis response, executive communications coaching, as well as diversity & inclusion/internal communications efforts.
After starting his career in Chicago radio, Steve worked for Amoco Corp. (now BP) in a variety of roles before moving to McDonald's Corp. for an internal communications role. Later, he moved to the agency-side with MSLGROUP leading programs for General Motors, Nike and the U.S. Army's sports marketing efforts. With a move to Weber Shandwick, he continued to focus on consumer and sports marketing accounts for Army, State Farm and Polaris, while broadening his role to include diversity & inclusion. Steve brought all of his expertise to bear as vice president of public relations for sports marketing and media firm, Intersport. There he helped create the firm's communication architecture and drive visibility in key traditional outlets and social media channels. He started SJConnects just before the Intersport role.
