Marketing Analytics: Covid-19 Impact on Consumer Demand
In this talk we will look at some of the current Covid-19 related trends, the challenges and opportunities created by the pandemic, and how marketing analytics can help us identify the shifts in consumer demand that will drive the next big trends.
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Thursday July 23, 2020
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6:00 PM - 7:00 PM (Central Standard Time)
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Events
This event has ended.
Covid-19 has had a profound impact on almost every industry. One of the biggest areas has been on what people people buy and how much they spend. Understanding and executing on these trends will determine which companies are successful in the post Covid era.
In this talk we will look at some of the current Covid-19 related trends, the challenges and opportunities created by the pandemic, and how marketing analytics can help us identify the shifts in consumer demand that will drive the next big trends.
Takeaways:
- Post Covid-19 Current consumer trends
- Post Covid-19 - Changes in consumer demand and behavior
- Challenges and opportunities this creates for marketing analytics
About the Speaker: Jerrod Begora is a Director of Analytics @ Quad
