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Posted: Wednesday, June 15, 2022

When reimagining what’s possible, there is no one right path.

1871 inspires, equips, and supports digital technology innovators and leaders building extraordinary businesses, from idea to Fortune 50. We know that great solutions and products can come from anyone and anywhere, but far too often opportunity is not equally distributed. Creating an inclusive community with a goal of belonging and thriving requires a thoughtful and strategic approach. It’s one of our core values—what we call embracing the power of “and.”

The power of “and” simply means that we seek a path forward that invites everyone to participate by rejecting industry binaries & breaking the mold of the ordinary. It also means activating our ...

Posted: Thursday, May 5, 2022

Is your company’s offering obviously awesome? If not, it might be time to revisit your product positioning.

Toronto-based April Dunford wrote about this topic in her book “Obviously Awesome,” which ParkerGale’s Paul Stansik rated the best business book a couple years back. April now works exclusively with growth-stage companies on their positioning.

“It’s really hard to do good marketing and sales without having tight positioning,” April said. Learn more about the difference between positioning and messaging, how to “fix” positioning problems, and why founders, PE firms and portfolio companies should even care about positioning in the first place.

Don’t miss this latest #PrivateEquityFuncast ...

Posted: Thursday, May 5, 2022